Why consumers are fed up with irrelevant brand communications

Almost two-thirds (65 per cent) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. According to the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne, 87 per cent of 25 to 34-year-olds are more likely to shop at a retailer if it gives personalised offers.

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Source: SmallBizUK

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