Omnichannel thinking is jeopardising retail success

Customers are channel blind – they just want a good retail experience. Yet retailers persisting with fragmented, omnichannel strategies are damaging consumer experiences, undermining retail respect and actively encouraging consumer behaviours – from discount only buying to more frequent returns – that are destroying retail profitability. Brand first After a decade of omnichannel retailing, it

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Source: SmallBizUK

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