Podcasts were guys talking about tech, then along came Serial

Acast’s founders took a punt on a fledgling industry with their podcast platform that provides targeted ads – then the medium went mainstream

In 2013, podcasts were not an attractive prospect for advertisers. Audio content was largely amateur, niche and unprofitable. But the industry was on the cusp of change, and two Swedish entrepreneurs saw its potential.

Måns Ulvestam and Karl Rosander, founders of Acast, spotted that more and more people were listening to podcasts. “We contacted those who ran [them] and realised that their download rates were huge, and growing,” says Ulvestam.

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Source: Guardian

Five tools to increase collaboration in your business

The business world runs on effective collaboration resulting in innovative ideas and a more efficient working environment. There are so many collaboration and project management tools out there, that deciding on which ones will ultimately help your business is a tough decision. We have rounded up the top five tools to increase collaboration in your business

The post Five tools to increase collaboration in your business appeared first on Small Business.

Source: SmallBizUK