Acast’s founders took a punt on a fledgling industry with their podcast platform that provides targeted ads – then the medium went mainstream
In 2013, podcasts were not an attractive prospect for advertisers. Audio content was largely amateur, niche and unprofitable. But the industry was on the cusp of change, and two Swedish entrepreneurs saw its potential.
Måns Ulvestam and Karl Rosander, founders of Acast, spotted that more and more people were listening to podcasts. “We contacted those who ran [them] and realised that their download rates were huge, and growing,” says Ulvestam.