Start-up success: From idea to launch in six months

Once you’ve started one business and made a success of it, you soon start itching for the next venture. Most entrepreneurs are rarely satisfied for very long, and will happily turn their lives upside down to pursue a new opportunity. As a breed, we’re also prone to impatience and like to see results quickly –

The post Start-up success: From idea to launch in six months appeared first on Small Business.

Source: SmallBizUK

Achieving app success: Three steps to beating the app store

Two apps can sit in the same market yet have dramatically different levels of success. While one gets a few hundred downloads, another gets a few million. The quality of the apps may not even be that different. How can you beat the app store? Why is it that some app ideas flourish while others

The post Achieving app success: Three steps to beating the app store appeared first on Small Business.

Source: SmallBizUK

Edinburgh startup threatens car insurance dinosaurs

Founder Freddy Macnamara launched his pay-as-you-drive model in 2015 after spending two years convincing underwriters and investors to take a chance

Freddy Macnamara came up with the idea for Cuvva in 2013 while in a bar, chatting about lending his car to a friend.

“It was ridiculous that you couldn’t borrow a car for an hour, because of the difficulty of getting short-term cover,” he says. “I could order an Uber or a Deliveroo to my house, but I couldn’t buy insurance for a short period quickly.”

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Source: Guardian